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Woman, Infant & Children Nutrition Program (WIC)

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What is WIC?

The Women, Infants and Children Nutrition Program (WIC) provides healthy foods and nutrition information to help keep pregnant and breastfeeding women, infants and children under five years of age healthy and strong.

Who is Eligible for WIC?

You may qualify if:

  • You live in Wisconsin
  • You are pregnant, breastfeeding or a new mother
  • You have an infant or children under 5 years of age
  • You have a household income that is less than or equal to WIC income guidelines. Many working families qualify.
  • You could be eligible for WIC if you currently receive Kinship Care, Food Stamps, or Medicaid, including Badgercare Plus.

How Do I Apply for WIC?

For more information, or to apply for WIC, call (608) 267-1111. You may also fill out the pre-qualification form and WIC staff will contact you to review your eligibility and to schedule a certification appointment.

Fathers, legal guardians or foster parents may apply for WIC for their children.

How Does WIC Work?

The WIC staff cares about you and your children. They provide:
  • Nutrition and physical activity information for you and your family.
  • Breastfeeding education and support. (Breast pumps may be provided if there is a need for one and it is not provided through moms' medical insurance, Badgercare Plus or Medicaid.)
  • Checks to buy healthy foods
  • Tips on feeding your child(ren)
  • Help getting immunizations, car seats and lead screening for your child(ren)
  • Referrals to doctors, dentists, and programs like Food Stamps, Medicaid, BadgerCare Plus, and drug and alcohol counseling
  • Interpreters


NONDISCRIMINATION STATEMENT: In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400 Independence Avenue, SW, Washington, D.C. 20250- 9410 or call toll free (866) 632-9992 (Voice). Individuals who are hearing impaired or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish). USDA is an equal opportunity provider and employer.

Key Contacts
WIC Program
(608) 267-1111
Contact Form

WIC - Public Health Madison & Dane County
2230 S. Park St.
Madison, WI 53713


  • South Park Street Clinic
    2230 S. Park St., Madison, WI 53713
    Mon: 8 am-5 pm
    Wed: 10 am-7 pm
    Fri: 8 am-4 pm
  • East Washington Avenue Clinic
    2705 E. Washington Ave., Madison, WI 53704
    Tues: 8 am-5 pm
    Thurs: 8 am-5 pm

WIC staff travel to many locations outside Madison. Please call for times and dates:
(608) 267-1111.
Both the City of Madison and Dane County have adopted policies which prohibit firearms in buildings that they own, lease or control. This includes Public Health offices and clinics.

Additional Help