Women, Infants & Children (WIC) Program
The WIC Program works to improve the health of women, infants and children who may be nutritionally at risk by providing healthy foods, health information, and referrals to health care.
Vehicle Registration Gift Cards
Families who participate in WIC, who own a car(s), and live in the City of Madison are eligible to receive a $40 VISA gift card. The gift card is an initiative funded by the City of Madison to off-set the burden of the additional $40 vehicle registration fee that is in effect for 2020. If a family has more than one vehicle, they are eligible for more than one gift card.
To receive a gift card, WIC participants must first pay their vehicle registration in 2020. They must also provide proof that the registration was paid. The Certificate of Vehicle Registration must be shown at the time the gift card is received. This certificate is mailed with vehicle tags.
Gift cards will be provided during WIC appointments and during normal clinic hours on a walk-in basis. Contact WIC at 608-267-1111 for more information.
What the WIC Program Provides
- Education about nutrition
- Education and support for breastfeeding
- Healthy foods to supplement your diet
- Referrals to other services
We can also give information about:
- Breastfeeding and infant feeding
- Car seats
- Fetal and child growth and development
- Depression and emotional health
- Domestic violence
- Exercise
- Health insurance
- Housing and home safety
- How to stop smoking
- Immunizations
- Medical and dental resources
- Planning your next pregnancy
- Safe sleeping
- Other community resources
Eligibility
To be eligible for WIC benefits in Wisconsin, you must:
- Be a resident of Wisconsin; and
- Have a child under 5 years old or be pregnant; and
- Be income eligible based on the WIC income guidelines (WIC staff will help determine income eligibility)
- You may be automatically income eligible if you participate in other programs such as:
- FoodShare
- Medicaid
- BadgerCare Plus
- Wisconsin Works Program (W-2)
- You may be automatically income eligible if you participate in other programs such as:
Apply
For information, or to apply for WIC, call (608) 267-1111.
Or, you can fill out the pre-qualification form and we will contact you to review your eligibility and schedule an appointment.
Fill out the pre-qualification form
Any legal guardians, including kinship care and foster parents can apply for WIC for their children.
Nondiscrimination Statement (English, Español, Hmong)