parent and baby on couch

WIC Program of Madison and Dane County, Wisconsin

Information about the Similac formula recall:

We are providing most of our WIC services over the phone. Staff are available by phone for appointments and questions at (608) 267-1111.

  • If you have a scheduled appointment, you will get a phone call from us on the day of the appointment.
  • WIC benefits will be loaded onto your WIC card at the time of the phone call.
  • We can mail WIC materials or you can call ahead to arrange a time to pick them up at our office at 2705 E. Washington Ave, 2nd floor.

The WIC Program works to improve the health of women, infants and children who may be nutritionally at risk by providing healthy foods, health information, and referrals to health care.


To be eligible for WIC benefits in Wisconsin, you must:

  • Be a resident of Wisconsin; and
  • Have a child under 5 years old or be pregnant; and
  • Be income eligible based on the WIC income guidelines (WIC staff will help determine income eligibility)
    • You may be automatically income eligible if you participate in other programs such as:
      • FoodShare
      • Medicaid
      • BadgerCare Plus
      • Wisconsin Works Program (W-2)

Any legal guardians, including kinship care and foster parents can apply for WIC for their children.


For information, or to apply for WIC, call (608) 267-1111 or apply online below.

Apply for WIC

What the WIC Program Provides

  • Information about nutrition
  • Healthy foods to supplement your diet
  • Education and support for breastfeeding
    • Lactation Consultants and Breastfeeding Peer Counselors help you meet your breastfeeding goals 

  • Referrals to other services

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