parent and child in grocery store with masks

For People who live in Dane County, Wisconsin

Information about the Similac formula recall:

During the pandemic, we are providing most of our WIC services over the phone. Staff are available by phone for appointments and questions at (608) 267-1111.

  • If you have a scheduled appointment, you will get a phone call from us on the day of the appointment.
  • WIC benefits will be loaded onto your WIC card at the time of the phone call.
  • We can mail WIC materials or you can call ahead to arrange a time to pick them up at our office at 2705 E. Washington Ave, 2nd floor.

Using Your WIC Benefits

How to use eWIC Cards

Foods you can buy with eWIC cards

Download the Wisconsin MyWIC app to:

There are several ways to check your eWIC Balance

  • Go to Wisconsin MyWIC app
  • Look at the balance on your last grocery store receipt
    • Under “EBT Cardholders” Select “More Information”
    • You will be prompted to enter your eWIC card number and PIN
  • Call 1-877-231-3452, (listed on the back of your eWIC card)
  • Ask for the card balance at the grocery store

WIC Rights and Responsibilities

Nondiscrimination Statement (English, Español, Hmong)

Other WIC Benefits

WIC Farmers' Market Checks

Vehicle Registration Gift Cards

Families who participate in WIC, who own a car(s), and live in the City of Madison are eligible to receive a $40 VISA gift card. Contact WIC at (608) 267-1111 for more information or ask at your next appointment.

Support for Breastfeeding

Our Lactation Consultants and Breastfeeding Peer Counselors help you meet your breastfeeding goals by offering information, resources, and support. Call (608) 267-1111 or ask at your next appointment.